Webflow vs Wordpress [UPDATED] | Which Builds Better Websites? - WpBuilt 1350476922971705723
Webflow vs WordPress [UPDATED] | Which Builds Better Websites?

Webflow vs WordPress [UPDATED] | Which Builds Better Websites?

In the comparison between Webflow and WordPress, we will take a closer look at both these content management systems to see how easy it is to use, what features they offer and their advantages and disadvantages so that you can decide yourself which platform is the best for you.


If you are looking for the best website building software, WordPress is definitely one of your first choices since it is the world’s most widely used content management system, with more than 34 percent of all websites built on WordPress!

You possibly have also been looking for alternatives and Webflow is a great alternative. The main differences between Webflow and WordPress before we get into the detailed comparison are here:

Main Differences Between Webflow vs WordPress 

Webflow vs WordPress mainly differentiates:

  • WordPress is scratch-coded and restricted by templates, while Webflow allows you total design freedom.
  • WordPress codes can be confused due to the large number of plugins needed, unlike Webflow which needs none.
  • Webflow allows you to customize your website by using dashboard and page editors, while relies on pluginsWordPress.
  • Webflow is more expensive depending on the plan you are using, while WordPress is free and you just have to pay for your hosting
  • Webflow has the creator of the drag & drop website, but you need a plugin with WordPress to optionally do so.

It is difficult to choose which platform you should choose for your website, because you clearly want to make the right choice instead of switching later on, after realizing that you did not like the platform you chose.

Both Webflow and WordPress are worthy opponents, but there are a few variations between them that could mean one would suit you better than another. Let’s just take a quick look at the key differences between the two before we get lost in the main analysis.

Webflow In 2020 


Webflow is a cloud-based website builder that allows anyone to build a beautiful website without needing any coding skills or knowledge. Webflow is very efficient and highly customizable, unlike other ‘website builder’ sites such as Squarespace and Wix, which is something you only used to be able to obtain by using HTML CSS and Javascript.

Webflow has become popular with web designers because it’s so customizable, but it’s perfect for anyone who wants to easily create a fully customized website without the hassle of recruiting designers or developers or messing around with code themselves.

Webflow App Key Features

  • Drag and drop
  • Intuitive UI
  • CMS and Ecommerce-ready
  • Easy responsive design
  • Reusable CSS classes 
  • Work with Flexbox 
  • Easy use of Fonts
  • Global color swatches
  • Publish straight to the web
  • SSL and ISO 27018  
  • The complete platform which integrates marketing tools, form data, backups and more 
  • Export code for download 
  • Code editor, add your own code if required 
  • Create scroll based animations
  • Zapier Integrations 

As you can see, Webflow has a vast array of features to help you build a fully customized website, so let’s dive a little deeper and see how everything works exactly.

Webflow’s Design Tool Features 

Webflow design tools

Webflow lets you take the full influence of HTML5, CSS3, and JavaScript, allowing you to create exactly what you need using the visual page builder. Once the ideal website has been developed you can either publish it directly on the web or download the code and move it on to your developers.

The page builder uses a ‘drag and drops’ interface, so you can start with a blank canvas and simply drag and drop any elements want background videos, sliders, tabs, and images to wherever you want them to be. In the navigator, you can show your website page layout, so restructure with just a few clicks any elements you like.

All pages and elements have a responsive design, and you can customize and display templates for any device, so you can be sure that anyone who visits your website can have the best user experience, no matter what type of device they are using.

You have full control over the typography as with some other website builders. You can use any font you want and from line-height, to monitoring, you can customize all about it absolutely.

Webflow also enables you to identify global color swatches, enabling you to adjust any color instance on your website with just a click of a button, ensuring total consistency across your pages.

Interactions Tools

Webflow design tools

Webflow allows you to create completely customized interactions and animations throughout your site. You can build complex interactions and animations visually without the need to ever add a line of code, so the possibilities and limitless. 

You can create scroll-based parallax animations, and any element and be linked to scroll progress so animations, progress bars, or anything else you want to include can be revealed in time with scroll progress. You can also create animations that build as you scroll, so that by the time the user is at the right point on the page the image can be viewed in full, a task that would usually be too complicated for most people, but is made easy with Webflow. 

Webflow interaction tools

You can also give your website another level of interactivity by including ‘ reveal on click ‘ content and rich hover animations that reveal new content when you hover your mouse over a certain area to captivate and engage your users. 

If you just need something simple, there are over 20 prebuilt animations that you can add to your site with just a couple of clicks. You can also control the playback of after-effects and Lottie animations with interaction triggers, which saves you writing lines of complex javascript.

Content Management Tools

Webflow CMS

Webflow provides a CMS that works with everyone, whether for professional engineers or project managers. It is easy to build a well-organized content system and relate it to the website design.

You should create the material on the page, so you can see how it will appear as you design it. Available is also the ability to view content by inserting filters so that only certain fields require information.

You can create the search feature from scratch because it displays information in the exact manner you choose to display it as a result of the full visual control.

You can now edit the content directly on the web flow with Webflow during the days as you use dashboards and everything is available for you to see until you click it. You can reach your clients and team members on the cloud in order to add content and edit when necessary and to connect without any problems with team members in real-time.

Zapier uses the Webflow, which helps you to connect easily with 750 apps without the need for code, even though you are not a developer.

Ecommerce with Webflow 

Webflow ecommerce

Webflow enables you to easily develop your website, sell your products, and expand your business by giving you full control of everything when running an eCommerce business. Between your product page to your check-out page, every page can be completely customized.

Unlike other creators of a website, your check-out page will fully match the entire site, helping everything to fluctuate seamlessly and giving the best experience to your customers.

To ensure it’s 100% licensed and to guarantee that your shop is the pioneer between rivals, you can also configure the transactional emails sent to your clients to validate their order, to add custom animation and engagement, to make your website memorable.

With all standard methods of payment, including Stripe, Apple Pay, Google Pay, and PayPal, customers can pay for their purchases, and choose where to ship, and how to ship your products, defining the shipping rules and regions.

The app is easy to use and you can print your shipping labels quickly and easily with the Zapier integration when it’s ready to ship your orders.

The Benefits of using Webflow 

  • Webflow offers freedom, without code, to build completely customized websites.
  • The drag and drop designer will create and customize the pages to the same user layout as you want
  • Animations and interactions are easily created without coding
  • Create SEO-friendly websites
  • Allow edits straight to your website, to see precisely how your page looks before you are written.
  • Powerful hosting with minimal downtime for your visitors

The Downsides to using Webflow 

There’s a learning curve, especially if you haven’t ever built a web before when using Webflow. In addition, Webflow is quite a bit costly in contrast to open source applications such as WordPress and Woocommerce.

At the time we are writing, the eCommerce Kit of Webflow is still in beta so not all features are available that are some very relevant, for instance, POS integrations, discounts and coupons and subscriptions and digital goods are being sold.

Webflow Pricing 

Webflow Pricing

Webflow has two types of schemes, ‘ domain schemes ‘ and ‘ wallet schemes. ‘ There are also different price packages for web pages and e-commerce businesses within the site schedules, and so they can get a little complicated … first, look for our website packages: the basic schedule is $12 / month. This price covers the handling of up to 25,000 visits per month and 500 type entries. The free SSL key.

Next up is a CMS plan for blogs or websites driven by content (blog posts). The plan costs $16 per month to allow 100,000 visitors a month, 1000 entries, 2000 CMS articles, limited CMS API, 3 content editors, and the Site Search feature.

Finally, there’s a $36 / month business plan that is a great option for high – traffic websites or blogs. You can visit up to 1,000,000 people per month, have an unlimited application form, full CMS API, 10 content editors, a website search, and file uploads.

The range of Standard, Lite, and Advanced involves three plans for eCommerce. The regular schedule costs $29 / month and includes all CMS features. This kit provides you with access to all e-commerce features available, allows you to have 3 accounts, and sell up to 50 000 dollars annually. Sadly, there are 2% transaction charges in this bundle, and transactional emails are labeled with Webflow.

The Lite plan includes all business plan features, 0 percent transaction fees, 10 employee accounts, and up to 200 billion dollars a year of sales. Finally, but not least, there is the Advanced package, which includes all of the Lite Plan and 15 employee accounts, plus unlimited annual sales.

Webflow helps you to create your website for free so that you can play on the features before you start. You can add one of the sites plans to go live once you are ready for launch. 

Webflow vs WordPress: WordPress in 2020

Webflow interaction tools

The most popular way to build a website, WordPress is without a doubt, and currently has a powerful 34% of the internet.

WordPress is open-source software, which means you’ll have to pay for your hosting for anyone. WordPress can be used to construct blogs and websites, build an online shop, or showcase your project portfolio. 

The Key Features of WordPress 

  • Customizable Designs 
  • SEO friendly (search engines)
  • Mobile responsive sites
  • High Performance 
  • Mobile apps for managing your site on the go  
  • High security 
  • Powerful media management
  • Easy and accessible 
  • Over 54,000 WordPress plugin options, allowing you to customize your website 
  • Huge community 

Designing a Website with WordPress 


You can easily create your WordPress website with a thousand free or paid themes. WordPress does have its own theme directory, but also other websites like Thèmeforest or Creativemarket can pick up themes.

You can change certain things such as colors, fonts, sizes, and photos after you have your theme selected. You can also incorporate any further functionality that might not be included in your subject with plugins.

If you want to create a completely customized web site, you will either need to develop it yourself or employ a web designer or developer, the developers have full access to the WordPress Theme Developer Handbook.

Content Management 

WordPress CMS

WordPress promotes online content production and publishing. You don’t have to learn any basic code for publishing and from the WordPress dashboard, you may manage it. The dashboard is intuitive and easy to use for most people with a left – hand menu bar to navigate to various website pages and areas.

You can connect as many pages on your site as you want, to create anything from a single or two-page site to a more complicated one with hundreds of pages, the heavens are the limit. WordPress offers you all.

WordPress’s main appeal is its usability. It’s easy to establish a website with a great look and add content without knowing any coding that makes it accessible to anyone. This is not a concern if you add other users and writers to your WordPress website. You can add new users and choose from six different roles, including Writer, Admin, Editor, contributor, and Subscriber, which have various access permissions and abilities. WordPress has multi-user capabilities.

This makes it an excellent forum for small and big companies to run their websites as it can expand easily with the growth of your business.

In general, starting with WordPress is very fast and easy. In just a couple of minutes, you can install the software, add a prototype, add some content, and be ready to go. Simply stated, you have a complete website in less than an hour!

Ecommerce with WordPress 

The setup of an online store with WordPress is very simple and you can simply install a free WooCommerce plugin or another of your favorite e-commerce plugins. WooCommerce is extremely popular and well-known for being reliable and easy to use (28 percent of all online stores run on WooCommerce). Did we say it was free?

WooCommerce can be personalized exceptionally. Therefore the sky is the limit for the design of your online shop. To design your shop, you can use models or you can design a customized design to your needs.

WooCommerce provides hundreds of free, paid extensions, to make WooCommerce a really versatile platform and an ideal opportunity for anyone with e-commerce needs, from delivery to payment processing, and also social media.

The Benefits of Using WordPress 

  • You have to pay only for hosting WordPress is free to use, which makes it an affordable option for anyone to start.
  • You have full control over your site and all the info, and WordPress is entirely customizable.
  • You can choose from thousands of extensions and plugins, so the options for creating your website are infinite.
  • WordPress is very easy to use if you don’t want to use coding, so even a total novice can create a great website in a matter of hours.
  • Due to the popularity of WordPress, there are already thousands of WordPress integrations available, so it is not impossible that you will work seamlessly with WordPress with which tools you use to operate your business.
  • WordPress enables you to build SEO – optimized websites (many of the third-party plugins that have the best SEO settings) and it is mobile friendly.

The Downsides of using WordPress 

If you want a completely custom design you will need to code it yourself or employ a developer, WordPress is simple to use with templates or subjects. You are also responsible for updates and maintenance of your website, as it is owned and managed by your WordPress site unless you are using WordPress managed hosting services.

WordPress Pricing 

Wordpress is free

WordPress is totally free, the good news! You just have to pay for hosting the domain, but there are a few supporting providers that offer to host for only a few dollars per month. One item you may have to pay for is a premium subject for your blog, but it is usually a one-off charge. Depending on your needs, you can get great themes for between $30 and $100.


Following a review of Webflow and WordPress, it is obvious that both platforms are an excellent choice for anyone who builds a website, but we have an overall winner who is …


Some people worry it’s hard to use WordPress, but actually it’s really simple, and any person can build a website with WordPress within hours, without any prior experience using the thousands of themes. You can manage your content easily and extend your website as your business grows and you can begin adding team members and contributors.

You can use the Web-Flow Page Plugin or another drag and drop Page Builder Plugin, that gives you the best of both worlds if you like to use the Web-Flow page builder with your WordPress website.

Leave a Reply


Get your FREE Web
Design Brief Template

Get your FREE Web
Design Brief Template